Slice was a fan-favorite soda of the 80’s and 90’s and relaunched in 2025 as healthy soda (move over, Poppi). To make a big, carbonated, splash we threw it all the way back to the 90’s by creating a real FM radio station: 106.3 The Fizz, LA’s newest spot for “yesterday’s pop hits that didn’t exist until now.” The songs are nostalgic and familiar, but with a modern twist — each track is about soda and slides in the news that Slice is back, but better. The project was selected to be featured at Cannes for Google’s 2025 AI Showcase. We paired a ton of human creativity and craft with their latest AI tools to help amplify and scale the stunt, making the idea even bigger.
I got to sit down with AdAge and Google to chat about The Fizz - check out their exclusive story here.
And stream the station from anywhere at TheFizzFM.com.
