Talk about a big idea. Literally, the biggest. For Illinois Lottery, we created the World’s Largest Scratch-off Ticket (officially!) and installed it in one of Chicago’s busiest buildings. From hidden camera footage to Go-Pros attached to giant scratching coins, we captured reactions and cut together spots that simply reminded people how FUN playing the Lottery is.
We worked with an incredible illustrator Raul Urias to design the giant custom scratch-off.
