Often times the momentbefore the big celebration feels just as exciting as the moment of.
As Macy’s gets ready to celebrate big in 2026 for their 100th Thanksgiving Day Parade and 50th NYC Fireworks, the iconic department store needed to set the tone of anticipation. Launching during the Grammys and throughout the Winter Olympics, “The Moment Before” had the brand stepping out in a new way.
Directed by Hoffman + Metoyer / MJZ
CCO: Brad Jones, ECD: Berk Wasserman, CD: Pat Merritt, Producer: Laura Johnson, Edit: Matthew Wood & Toni Alvarez / Whitehouse Post
